Audit Your UTM Parameters.
Fix Them in One Click.
Find every naming mistake in 60 seconds
Upload your GA4 CSV export. Our AI scans every UTM value, clusters semantic duplicates, flags case mismatches, and generates your health score — no configuration needed.
Smart Variant Clustering
AI groups fb, facebook, Facebook, and meta into a single canonical name. No regex rules needed.
Health Score Grading
Get an A-F letter grade with a detailed breakdown of variant clusters, case mismatches, and naming drift.
One-Click Fix
Apply the suggested clean taxonomy with a single click. Lock in your canonical names instantly.
How It Works
Three steps to clean attribution
Step 01
Upload Your CSV
Export your GA4 acquisition data as CSV. Drag and drop — we handle the rest.
Step 02
Get Your Health Score
AI clusters your variants, flags mismatches, and generates an A-F letter grade in seconds.
Step 03
Lock Your Taxonomy
Apply the clean taxonomy with one click. Every future link follows your approved values.
Every link follows your taxonomy. Automatically.
The governed link builder locks dropdowns to your approved UTM values. No more freestyle naming. No more case mismatches. Every link ships clean.
Locked Dropdowns
Only approved values appear in the builder. No freestyle naming, no new variants creeping in.
Auto-Lowercase
Every UTM value is automatically lowercased. Case chaos eliminated before it starts.
Copy & Share
One-click copy for any channel. Share governed links with your team instantly.
Everything you need to govern your UTM data
From real-time audits to recurring schedules, saved reports, and multi-client monitoring — all in one place.
Real-Time Audit Dashboard
See every UTM issue at a glance with severity scoring and one-click fixes.
Recurring Automated Audits
Schedule weekly or monthly audits so naming drift never goes unnoticed.
Saved Reports & History
Track your health score over time and share progress with stakeholders.
Client Health Monitoring
Agency view across all client workspaces with per-client health grades.
Testimonials
Trusted by marketing teams everywhere
“We had 47 variations of "facebook" as a UTM source. Our attribution data was meaningless until we ran the audit.”
Jessica Reynolds
Marketing Director, GrowthCo
“Cleaned up 3 years of messy UTM data in under 10 minutes. The health score PDF convinced my VP to fund proper governance.”
Marcus Chen
Head of Growth, Launchpad SaaS
“We manage UTMs for 12 clients. Before this tool, every client had their own chaos. Now we hand them a clean taxonomy on day one.”
Sarah Okonkwo
VP of Digital, Radiant Agency
“Our GA4 reports finally make sense. Turns out half our "organic" traffic was mislabeled paid — the audit caught it instantly.”
David Park
RevOps Manager, Meridian Health
“I used to spend 4 hours a month manually deduplicating UTM sources in a spreadsheet. Now it takes 60 seconds.”
Emily Hartwell
Digital Marketing Manager, Stackline
“We had 47 variations of "facebook" as a UTM source. Our attribution data was meaningless until we ran the audit.”
Jessica Reynolds
Marketing Director, GrowthCo
“Cleaned up 3 years of messy UTM data in under 10 minutes. The health score PDF convinced my VP to fund proper governance.”
Marcus Chen
Head of Growth, Launchpad SaaS
“We manage UTMs for 12 clients. Before this tool, every client had their own chaos. Now we hand them a clean taxonomy on day one.”
Sarah Okonkwo
VP of Digital, Radiant Agency
“Our GA4 reports finally make sense. Turns out half our "organic" traffic was mislabeled paid — the audit caught it instantly.”
David Park
RevOps Manager, Meridian Health
“I used to spend 4 hours a month manually deduplicating UTM sources in a spreadsheet. Now it takes 60 seconds.”
Emily Hartwell
Digital Marketing Manager, Stackline
“The governed link builder alone is worth the subscription. My team literally cannot create a bad UTM anymore.”
Alex Dominguez
CMO, Petalsoft
“Switched from UTM.io and saved $40/month. The AI clustering is smarter than any regex rules I wrote by hand.”
Priya Sharma
Marketing Operations Lead, Finova
“We shared the health score PDF in our quarterly board meeting. Attribution clarity jumped from 60% to 95% in one sprint.”
Tom Brannigan
Director of Analytics, NovaBridge
“Onboarding new marketers used to mean UTM chaos for weeks. Now they pick from approved dropdowns — zero ramp-up time.”
Rachel Nguyen
Head of Marketing, Campfire Digital
“The audit found 200+ duplicate campaign names we never knew existed. Our cost-per-lead reporting was off by 30%.”
James Whitfield
Performance Marketing Lead, Uplift Commerce
“The governed link builder alone is worth the subscription. My team literally cannot create a bad UTM anymore.”
Alex Dominguez
CMO, Petalsoft
“Switched from UTM.io and saved $40/month. The AI clustering is smarter than any regex rules I wrote by hand.”
Priya Sharma
Marketing Operations Lead, Finova
“We shared the health score PDF in our quarterly board meeting. Attribution clarity jumped from 60% to 95% in one sprint.”
Tom Brannigan
Director of Analytics, NovaBridge
“Onboarding new marketers used to mean UTM chaos for weeks. Now they pick from approved dropdowns — zero ramp-up time.”
Rachel Nguyen
Head of Marketing, Campfire Digital
“The audit found 200+ duplicate campaign names we never knew existed. Our cost-per-lead reporting was off by 30%.”
James Whitfield
Performance Marketing Lead, Uplift Commerce
50,000+
UTM parameters audited
23x
Faster than manual cleanup
A+
Average grade after cleanup
Pricing
Simple pricing that scales with your team
Start with a free audit. Upgrade when you need unlimited AI, team workspaces, or client governance.
Solo
Billed $115/yr
For individual marketers managing campaigns.
- Unlimited AI audits
- PDF reports
- Governed link builder
- Taxonomy lock
Team
Billed $278/yr
For marketing teams with shared governance.
- Everything in Solo
- Unlimited audits
- 1 workspace
- Up to 3 team members
- Shared taxonomy
- Priority support
Agency
Billed $758/yr
For agencies managing multiple clients.
- Everything in Team
- 5 client workspaces
- Unlimited members
- White-label PDF reports
- API access
Still kicking the tires? Run one free audit — no card required.
FAQ
Frequently asked questions
Everything you need to know about UTM Drift Guard.
Clean UTMs. Clear Attribution.
Confident Decisions.
Join marketing teams who stopped guessing and started governing their UTM data.