About UTM Drift Guard

Our Mission

UTM Drift Guard exists to make UTM governance effortless for marketing teams. We believe that clean, consistent tracking parameters should not require a 200-row spreadsheet, a 30-page naming convention document, or a dedicated ops person policing every link.

The Problem

Messy UTM parameters are the silent killer of marketing attribution. When one person tags a campaign as facebook, another uses fb, and a third types Facebook, your analytics dashboard fragments the same traffic source into three separate line items.

The result: broken attribution, inflated channel counts, wasted ad spend on campaigns that look underperforming because their data is split, and quarterly reporting chaos that takes days to reconcile. Every marketing team with more than one person creating links has this problem. Most don’t realize it until a critical report doesn’t add up.

Our Approach

• 1

  Audit first

  Before you build new links, understand what’s already broken. Upload your existing UTM data and get an instant health score with every inconsistency identified and clustered.

• 2

  AI-powered semantic clustering

  We use AI to understand that “fb,” “facebook,” and “meta” are the same source, not just string matching. This catches variants that rule-based tools miss entirely.

• 3

  Opinionated conventions that just work

  Instead of asking you to configure dozens of rules, we propose a clean taxonomy based on your actual data. Accept it with one click, then use the governed link builder to keep things clean going forward.

Built by Peakure LLC

UTM Drift Guard is built and operated by Peakure LLC, a software company focused on building practical tools for marketing and operations teams. We ship fast, listen to users, and iterate relentlessly.