Everything you need to keep UTMs clean
From your first 60-second audit to recurring drift detection and the API — short, practical guides.
Getting Started
Getting Started with UTM Drift Guard: Your First Audit
What UTM Drift Guard does, and how to run your first audit — from a CSV to an A–F grade to a locked taxonomy — in about a minute.
ReadExport GA4 UTM Data to CSV for an Audit (Exact Steps)
GA4 has no "export UTMs" button. Here is the exact path to pull Session source/medium and Session campaign into a CSV the audit can grade.
ReadAudits
How the UTM Audit Engine Works: From CSV to A–F Grade
A stage-by-stage look at the UTM audit engine — parse, cluster, grade, rank, break down — and exactly where the AI stops and you decide.
ReadRecurring UTM Audits and Automated Drift Detection
Schedule a UTM audit to run every week or month, get alerted when a new spelling drifts in, and watch your A–F health grade trend instead of guessing.
ReadGovernance
UTM Canonical Taxonomy: From Dirty Variants to Clean
A canonical value is the one approved spelling for a UTM token. Here is how the audit suggests canonicals, how you accept them in one click, and how the saved taxonomy store keeps a dirty-to-canonical map that powers the governed builder.
ReadGoverned UTM Link Builder for Clean Campaign Links
The builder is where links get made after the audit: dropdowns locked to approved values, auto-lowercasing, validation against your taxonomy, and an audit log.
Read